Astell Scientific has unveiled a new corporate visual identity as it continues to strengthen its position as the UK’s leading manufacturer and distributor of Autoclaves, Steam Generators and Effluent Decontamination Systems supplied to an expanding global customer base.
The company re-brand extends to the introduction of a new colour palette, strapline and value icons designed to better reflect Astell’s go-to-market offer. The Astell logo receives a simple colour change incorporating grey blue colour with a yellow highlight ring. This logo will also be replicated across the US business Astell Inc., in order to provide a single visual language to which the public and other organisations can identify.
The new strapline, ‘Leaders in sterilization since 1884’ draws attention to Astell’s heritage and confidence in the quality of its products, whether through raw materials, production process or testing regimes. It also shows its customers – laboratory technicians, procurement managers and distributors alike – that they too can be confident in selecting Astell Scientific.
Astell’s new corporate identity is further enhanced with the introduction of brand value icons supporting key points of difference in four specific areas;
- Custom solutions – Custom and standard solutions to meet your specification
- Global reach – Our products are used in over 100 countries, worldwide
- Service & Maintenance – Quality maintenance and rapid after-sales support
- Made in the UK since 1884 – Over 130 years’ experience goes in to every unit we manufacture
These values underpin the company’s day-to-day activity and will appear regularly in future communications and collateral as a reminder of Astell’s competitive advantage.
Astell spokesperson Dave Thomas commented “We are delighted with our new corporate look as it clearly represents our strategy of being a modern, forward thinking manufacturer whilst referencing our unparalleled experience and excellent reputation of product and service quality.”
For more information on the corporate identity changes, brand values and guidelines please contact us.